How Chase Impressions Improved Keyword Ranking by 622%
See how Savvy Systems helped Chase Impressions improve their local Google visibility, generate 159 total lead actions, and drive more high-intent searches.
Client
CHASE IMPRESSIONS EXTERIORS
Industry
Roofing & Exteriors
Location
Rochester, NY
Services Provided
- Local SEO
- Google Business Profile Optimization
- Website Optimization
- Review Management
- Business Growth Systems
The Results At A Glance
Improvement in keyword ranking
Total lead actions generated
Estimated lead value
Google Search visibility
The Challenge
Chase Impressions needed to increase their local visibility to capture more high-intent searches in their area.
Like many local service businesses, they needed a stronger Google Business Profile presence to outrank competitors and ensure that when someone searched for roofing or siding, they were the obvious choice.
- !Needed more visibility on Google Maps
- !Wanted more qualified leads and website visits
- !Needed to rank for valuable roofing searches
- !Competitors were taking local search traffic
- !Needed an automated system for reviews and updates
The Savvy Systems Strategy
We focused on building the foundation that creates long-term visibility and trust.
Website Optimization
Improve the online presence and make it easier for customers to take action.
Google Business Profile
Strengthen the profile so more local customers could find and trust the business.
Local SEO
Improve visibility for high-value roofing searches in the local market.
Reviews & Reputation
Support trust, credibility, and customer decision-making.
More Calls & Website Traffic
Visibility only matters if it creates real opportunities. The increased Google visibility led to more website traffic and significantly more phone calls from potential customers.
Real Revenue Impact
For a roofing and exteriors company, each phone call and website click represents significant revenue potential. Here's what the improved visibility means in dollar terms.
Avg. lead value (roofing)
Total lead actions
Estimated lead value
Total Savvy Systems cost
With 39 phone calls and 103 website clicks generated in just 60 days, plus a 132% increase in Google Search visibility and 185% increase in Maps views, Chase Impressions is seeing real growth. At just $497/month, the ROI speaks for itself.
Results based on client-reported data. Actual results vary by business and market.
Improved Local Rankings For Valuable Keywords
Comparing June 9 (Baseline Audit) to August 1 (Latest Audit)
Siding Contractor
Before (June 9)
After (August 1)
Roof Replacement
Before (June 9)
After (August 1)
Emergency Roof Repair
Before (June 9)
After (August 1)
Why The Foundation Matters
Paid ads can work, but they are much more effective when the foundation is already in place. For Chase Impressions, growth came from improving the core assets that local customers use to decide who to contact:
This is why Savvy Systems focuses on building local authority before scaling with ads.
Want To See What's Holding Your Business Back On Google?
Request a free Google Audit and we'll show you where your website, Google Business Profile, reviews, and local visibility can improve.